Crypto.com, the pioneering payments and cryptocurrency platform, announced today it has listed the Basic Attention Token (BAT) to the Crypto.com app, joining bitcoin (BTC), ether (ETH), Litecoin (LTC), Binance Coin (BNB), XRP, Enjin Coin (ENJ), and its own MCO and CRO tokens.
The Basic Attention Token (BAT) aims to improve the efficiency of digital advertising. BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services. The token also powers the Brave web browser, a free and open-source web browser developed by Brave Software Inc. Built by a team of privacy-focused, performance-oriented pioneers of the web, Brave has over 5.5 million monthly active users and features over 28,000 Verified Publishers. Users can choose to replace ads with Brave’s ad network, and receive BAT from advertisers from viewing their ads.
On Crypto.com’s Wallet & Card App, customers may securely buy, sell, and send BAT, as well as other cryptocurrencies with no fees and no markups, as Crypto.com’s proprietary Vortex Trading Engine is able to offer the true cost and best execution prices possible. At the same time, BAT holders may enjoy the option to spend their digital assets in the real world at over 40m merchants through the MCO Visa Card.
Kris Marszalek, Co-Founder and CEO of Crypto.com said: “Crypto.com shares the same goal as the Brave team – to eliminate the middleman with the power of blockchain. We are keen to support their goals in the advertising sector, and by bringing onboard BAT users we are yet another step closer to accelerating the world’s transition to cryptocurrency.”